HOW STRAUTMANN HOPKINS 2023 LIMITED AND WESTLAND FARM
SERVICES SHARE A FAMILY-FIRST VISION AND CUSTOMER-CENTRIC
APPROACH
Westland Farm Services is more than just a farm machinery provider on the West Coast-it's a business rooted in strong family values, a customer-first mindset, and a commitment to the region's farmers. This shared vision is precisely what makes Westland Farm Services and Strautmann Hopkins 2023 Ltd (SHL) such a natural fit.
A JOURNEY FROM CORPORATE TO COMMUNITY
The story of Westland Farm Services is one of dedication and growth.
Founder, Colin Redpath, a skilled diesel mechanic from Scotland, spent 25 years in the corporate world, working his way up from mechanic to foreman, sales manager, and eventually branch manager. Despite his success, he yearned for something more personal and community focused.
In March 2016, after growing weary of the corporate environment, Colin decided to forge his own path. He established Westland Farm Services with the goal of providing top-notch service to the farming community he loved. Starting from the ground up, he built a multi-purpose workshop and office, assembled a dedicated team of six and began serving an expansive area from Karamea to Haast-a stretch comparable to the distance from Auckland to Wellington.
Now approaching its eight-year anniversary, Westland Farm Services continues to uphold a business ethos centered on family values and a customer-focused approach-the very principles that attracted SHL to the company.
THE STRAUTMANN HOPKINS CONNECTION
Last year, SHL approached Westland Farm Services with an exciting opportunity. Recognising the family-first nature of Westland Farm Services and its dedication to the region's farmers, SHL wanted a local dealer who would truly care for their customers. Without hesitation, Westland Farm Services became the official SHL dealer on the West Coast, embracing the chance to represent a product they consider one of the best in the industry.
Strautmann products have been a staple on the Coast for over 20 years, and Westland Farm Services is now poised to provide the hands-on support and service that the region's farmers need. As farmers themselves, SHL knew the importance of working with a dealer who truly understood the needs of the farming community. With their expertise and customer-first approach, farmers can rest assured that their equipment is in capable hands, whether it's for maintenance, upgrades, or new machinery advice.
A GROWING PRESENCE, A SHARED SUCCESS
The collaboration between Strautmann Hopkins and Westland Farm Services has strengthened both companies' presence on the Coast.
The increased visibility of SHL products, combined with Westland Farm Services' reputation for excellent customer service, is driving sales and attracting new customers. Farmers appreciate having a reliable local dealer who can look after their existing equipment and provide expert advice on new machinery.
This year Westland Farm Services and SHL attended AgFest at Greymouth - a celebration of agricultural innovation and community spirit on the West Coast. The next Agfest event, set for April 2026, will again feature Strautmann machinery front and center.
A FUTURE BUILT ON FAMILY AND SERVICE
Westland Farm Services is proud to represent Strautmann Hopkins, a brand known for its superior products and dedication to quality. This partnership is more than just business-it's about supporting the local farming community, helping farmers succeed, and growing together with shared family values at the core. With a greater presence in the region and a strong commitment to service, Westland Farm Services is ready to continue serving the West Coast's agricultural needs for years to come.
